Ethics in AI is not a constraint. It is a conscious choice. A clear framework. A responsibility that we uphold. Because designing an intelligent system also means deciding its impact.

At XXII, we believe that every AI is a reflection of the decisions made at its conception. We leave nothing to chance. Our products are designed to be responsible from the start; in their architecture, in their data, in their uses.

This is what we call ethics by design: a structural commitment, inscribed in every phase of development. It is not limited to "correcting" potential risks; it means defining what is right, useful, and acceptable from day one.

🛠️ Designing means deciding

Creating an AI is not just about "training a model". It is about making structural choices at every stage. And these choices have a direct impact on what the technology enables, what it prohibits, what it values — or what it ignores.

We fully embrace this responsibility.

From the design stage, we define guidelines:

• What the system is supposed to do (and for what purpose)
  
  

• What it will never do (by principle or by precaution)
  
  

• The conditions for responsible use, for us and for our clients
  
  

Every line of code, every business rule, every threshold or triggering parameter conveys an intention. We want this intention to be clear, consistent, and respectful.

⚙️ Concrete principles, applied without compromise

Ethics by design does not rely on statements of principle. It applies in practice, on a daily basis, based on operational grounds:

1. Representative datasets

We select and build our datasets rigorously, to ensure a faithful and fair reading of the observed environments. This helps avoid systematic biases, but above all, produces an AI useful to all contexts, not just one type of situation.

2. Defined and acknowledged functionalities

Our solutions are designed to address specific issues, improve safety, streamline flows, optimize space. They are neither invasive nor manipulable, because they capture only what is strictly necessary for their mission.

3. Framed use cases

Each scenario is carefully defined, tested in real conditions, validated according to technical, human, and legal criteria. We leave no room for ambiguity regarding the purpose or scope of use.

4. Systematic traceability

Every decision made by the system is documented. We make our models understandable, auditable, explainable. Not to "cover ourselves", but to allow everyone to understand how and why the technology acts.

🌍 Ethics tested in reality

The real question is not just: "Is our AI ethical?"
But: "Does it remain so once deployed at scale?"

Because that is often where the trade-offs become complex. A prototype in a controlled environment does not have the same implications as a solution used in public places, transport networks, or chains of stores.

At XXII, we do not change our stance when changing scale.
Our requirements remain the same. Every deployment is an opportunity to reinforce our principles, not to relax them.

We support our clients so that they too can integrate these values into their own uses: transparency, respect for people, proportionality of means, data quality.

🤝 Building trust, together

We are convinced that technology is only valuable for the trust it inspires. And this trust is not decreed; it is built.

Through the clarity of choices.
Through the consistency between intentions and actions.
Through the ability to anticipate, explain, and adapt, without ever deviating from what is right.

Ethics by design is thus not a promise. It is a method.
And at XXII, it is a method that we apply with rigor, with transparency, and with pride.