Why ROI in retail also relies on computer vision

Retail is no longer an instinctual business. Today, a store's performance hinges on the data.
However, in stores, we observe a lot… but measure little. Traditional tools are no longer sufficient to explain why a product isn’t selling, why a display isn’t converting, or why a shelf remains empty even when traffic is present.

This is exactly what CORE changes.

Thanks to computer vision, CORE transforms the cameras in your stores into intelligent sensors capable of deciphering customer behaviors, paths, and interactions and linking them to your business indicators.
Not just for the sake of observation. But to concretely increase your profitability.

1. An offer that matches your clientele

You don't sell better just because you have the "impression" that your offer is well positioned. You sell better when you know who enters your store, what those people are looking at, where they stop, and what they ignore.

CORE allows you to segment customers in real-time: estimated age, perceived gender, visit frequency, behavior in-store.
You finally know who frequents which product universe, at what times of the day or week. Result:
✅ Better-aligned ranges
✅ More effective rotations
✅ Less dormant stock
✅ Up to +15% conversion in adjusted aisles

2. A selling space that works better

Every square meter has a cost. CORE helps you maximize its value.

By analyzing customer flows in your aisles, CORE identifies the hot zones (where attention is high) and the cold zones (where nothing happens). You can then:
→ reposition products
→ modify signage
→ adapt your layouts
→ adjust traffic flow

And above all, measure the direct effect of each change.

3. Teams where they are really needed

CORE detects situations with a significant relational impact: wait in fitting rooms, crowds without assistance, a line that is getting longer.
Thanks to contextual alerts, your teams intervene in the right place, at the right time. It’s simple but incredibly effective:
➡️ Less waiting time
➡️ More advice given
➡️ Better customer experience
➡️ +20% satisfaction at checkout or fitting rooms according to our analyses

4. A retail marketing that finally proves its impact

Does a display really attract attention? Does POS advertising change a customer journey? Does a promotion drive more foot traffic? CORE allows you to find out, objectively.

You can finally measure the attraction rate, the bounce rate, or the exposure time to an offer, linking them to your sales.

Result:
🎯 Retail campaigns based on facts, not intuitions
🎯 Operational A/B testing in the field
🎯 An activation strategy that delivers proven ROI, not presumed

5. A multi-site management finally unified

With CORE, you compare performances across stores:

• same campaign, different results?
  
  
  

• same volumes, but different behaviors?
  
  
  

• a concept that works in a flagship but not elsewhere?
  
  
  

You now have a complete view of your portfolio, with homogeneous, consolidated, actionable data.

ROI is not a promise. It’s an actionable lever.

CORE is not a surveillance tool. It is an optimization tool.
It transforms visual data into profitable business decisions, measurable quickly, without heavy infrastructure. That’s why it is already deployed by the largest retailers and tested by the most demanding.

CORE is vision serving results.

And the result is ROI.