What are the key issues in digitalization within an international network of art galleries, and how does CORE support you?
Valentin: “At IRIS Galerie, we needed a solution capable of addressing our global challenges without complicating our local infrastructure. With over 100 points of sale worldwide, our priority was to have a unified management tool, accessible in the cloud, capable of providing us with precise insights into our visitors' behavior. CORE is now our central video analysis platform: it allows us to track gallery flows, map movements, identify hot zones, and, above all, continuously optimize the commercial performance of each point of sale.”

What were the limitations of your tools before CORE, and why did you choose this solution?
Valentin: “Before CORE, we had very limited counting tools, poorly connected, and lacking behavioral analysis capability. It was impossible to cross-reference field data with our business intelligence tools or fine-tune the layout of the galleries. CORE stood out for three reasons: its ultra-scalable SaaS model, its immediate compatibility with our existing equipment (cameras, BI systems), and its ability to transform video data into actionable KPIs.”

Specifically, what has the integration of CORE changed in your gallery management?
Valentin: “CORE has taken our retail management to a new level. We no longer just count visitors: we analyze the time spent in front of a window, the impact of a layout, the performance of a new customer journey. Our field teams benefit from concrete feedback, our marketing teams refine campaigns according to customer profiles, and all of this, in real-time and on a global scale. CORE provides us with reliable, granular, and usable data – it is a direct lever for performance.”

Use Cases & ROI

• Zoning & optimization of customer journeys
  Problem: Lack of visibility on movements and areas of interest in the galleries.
  Solution with CORE: Mapping of flows, visualization of hot/cold zones, measurement of time spent per area.
  ROI:
  - 25% increase in engagement in strategic areas
  - 30% reduction in time spent reorganizing the galleries

• Behavioral segmentation & targeted marketing
  Problem: Campaigns too generic, without precise field data.
  Solution with CORE: Segmentation of visitors according to frequented areas, cross-referencing with sales.
  ROI:
  - 20% increase in conversion rate following a targeted campaign
  - Better personalization of the customer experience

• Compliance with gallery protocols
  Problem: Difficult to supervise sales teams' best practices remotely.
  Solution with CORE: Analysis of customer interactions, compliance with processes, detection of deviations.
  ROI:
  - 40% improvement in compliance with sales protocols
  - Reduction in turnover thanks to better operational support

• Cloud accessibility & BI compatibility
  Problem: Siloed solutions, difficult to exploit by various departments.
  Solution with CORE: Centralized cloud platform, compatible with existing BI tools.
  ROI:
  - Reporting time halved
  - Strategic alignment between IT, marketing, and operational retail