On the occasion of VivaTech 2025, we are proud to announce a strategic partnership with Amazon Web Services (AWS). Our CORE solution, dedicated to intelligent video flow analysis in retail, will soon be available on the AWS Marketplace.
This means that all brands, everywhere in the world, will be able to deploy our technology in just a few clicks, directly from the AWS environment in a fast, secure, and perfectly scalable manner.
This partnership embodies our ambition: to make accessible a sovereign, ethical, and operational AI, capable of profoundly transforming customer experience and the performance of physical retail outlets.
“This strategic partnership with AWS marks a decisive step in our mission: to offer all retail brands direct access, via the AWS marketplace, to the most advanced analytics solution for physical retail. XXII is one of the first truly scalable computer vision platforms designed to generate immediate ROI on operations: customer categorization, sales assistant calling, optimization of paths — a revolutionary depth of application to transform customer experience, in-store commercial performance,” declares William Eldin, CEO and founder of XXII.
A plug & play solution to reinvent the in-store experience
CORE transforms existing video flows into real-time actionable data:
Behavioral mapping of visitors
Measurement of linear performances and cold/warm zones
Conversion rates by path type
Detection of anomalies or risky behaviors
Decision-making dashboards for field and headquarters teams
Deployable without proprietary hardware, interoperable with all camera systems on the market, the solution natively integrates into AWS cloud environments.
AWS focuses on sovereign European AI
The partnership also signifies AWS's desire to support sovereign and responsible European technologies. XXII is committed to ethical AI, without facial recognition, compliant with GDPR and public freedoms.
A common ambition: deploy XXII in all the stores in the world
Present in hundreds of points of sale in France and internationally, XXII is accelerating its growth through this partnership to address the entire global retail market, directly from AWS.